Every tool from the book, in one place.
All 17 checklists, scripts, dashboards, and templates referenced in Veterinary Marketing That Works by Kyle Starkey. Download the print-ready PDF for every tool.
✓ 100% free. No email required. Ever.
Not sure where to start? Start here.
These three tools surface the fastest wins for most practices.
- Google Business Profile Optimization Checklist — where most new clients find you first.
- Front Desk Phone Scripts — stop losing the calls your marketing already won.
- Marketing Scorecard — know what’s actually working before you spend another dollar.
Get found
Show up where pet owners actually search.
GBP Optimization Checklist
Step-by-step setup and optimization for the highest-leverage listing you own.
SEO Keywords List
The veterinary search terms worth targeting, organized by intent and service line.
SEO & Reputation Tools Guide
The tools worth paying for (and the ones that aren’t) for local SEO and reviews.
LSA Strategy Guide
How to set up and win with Google Local Service Ads for veterinary practices.
Turn searches into clients
Convert the attention your marketing earns.
Front Desk Phone Scripts
Word-for-word scripts for new-client calls, price shoppers, and bookings.
Front Desk KPI Dashboard
Track answer rates, booking rates, and conversion week by week.
Google Ads Campaign Template
Campaign structure, negative keywords, and ad frameworks built for vet keywords.
Landing Page Template
The page layout that turns ad clicks into booked appointments, section by section.
Keep and grow your clients
Reputation, retention, and the moments that test both.
Review Response Templates
Ready-to-adapt responses for the five-star praise and the tough one-stars.
12-Month Email Calendar
A full year of client email topics so you never start from a blank page.
Retention Metrics Dashboard
The numbers that show whether clients come back, and where they leak out.
Crisis Communication Contact List
Who to call, in what order, when something goes wrong online or in the practice.
Plan and measure
Know where you stand and what to do next.
90-Day Launch Plan
A week-by-week action plan to build your marketing foundation in one quarter.
Mile Time Self-Assessment
Benchmark your practice’s marketing fitness before you decide what to fix first.
Marketing Scorecard
One page that tells you what’s working and where the next dollar should go.
AI Tool Buyer’s Guide
Which AI tools are worth adopting in a practice, and what to ask before you buy.
Quick answers
Do I need to enter my email to download these?
Where should I start?
Are these only for independent veterinary clinics?
Will these resources be updated?
Rather have this done for you?
TailWerks builds and runs this entire system for veterinary practices. If you’d rather practice medicine than run marketing, see if we have availability in your market.
Check availabilityFrom Veterinary Marketing That Works by Kyle Starkey · TailWerks