Free calculators, guides, and checklists built from the pet business accounts TailWerks manages. No signup for the calculators, no sales call to get an answer.
I run a
Pick your business to see only your tools, or scroll for everything.
Plan your Google Ads budget
Start with your growth goal. See the budget and client acquisition costs behind it.
More tools are on the way. Pricing and profitability calculators and business plan templates for every pet industry land here as they clear review.
Calculator results are estimates based on your inputs and assumptions. Use them as a starting point for planning.
One thing to check in your marketing, every other week.
A short, practical email from the TailWerks team: what to look at in your Google Ads, local SEO, and follow-up, and how to tell if it is being done right. No pitch, no fluff, unsubscribe anytime.
Questions, answered straight.
Yes. No email, no account, no payment. You open the page, enter your numbers, and get the result. The newsletter is optional and lives on this page because people who run a calculator tend to want the next check, not because the calculator needs it.
From the Google Ads accounts TailWerks manages for pet businesses, averaged across markets. Each calculator says which inputs are defaults so you can replace them with your own. They are starting points, not guarantees, and your market can sit well above or below the average.
No. The calculators run in your browser. Nothing you type is sent to us or stored unless you choose to email yourself the result, and that goes only to the address you enter.
That is one of the main reasons they exist. Run the budget calculator with your real cost per click and compare the result to what you are being charged and what you are getting. If the gap is large, ask your agency to explain it. If they can, good. If they cannot, you have your answer.
A look at your actual Google Ads account by someone who only works on pet businesses. We pull your real cost per click, conversion rate, and cost per new client, and tell you what we see. If we cannot help, we say so. It is available where TailWerks has an open slot in your market, because we take one client per industry per market.
Your real numbers are sitting in your ad account.
These tools use industry averages. TailWerks runs Google Ads for pet businesses only, and we will pull your actual numbers in a free account review.